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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Seventh edition. - 680 pages ; 29 cm

Includes index.

ISBN: 9789332586260 9780134151922 (alk. paper) 0134151925 (alk. paper)

LCCN: 2015050364

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX911.3.M3 / K68 2017

Dewey Class. No.: 647.940688 / KOT/M

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