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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology. - Seventh Edition. - xxxiii, 953 pages ; 29 cm

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references (pages 781-823) and index.

ISBN: 9789353433291

LCCN: 2017045383

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2019

Dewey Class. No.: 658.83 / MAL/M

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