Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. - Twelfth edition. - xxix, 667 pages ;
Includes bibliographical references (pages 405-431) and index.
9789353069834
2017037515
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2019
658.8342 / SCH/C
Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. - Twelfth edition. - xxix, 667 pages ;
Includes bibliographical references (pages 405-431) and index.
9789353069834
2017037515
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2019
658.8342 / SCH/C