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Essentials of services marketing /

Wirtz, Jochen.

Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. - 2nd edition. - 675 pages : illustrations ; 28 cm

Includes bibliographical references and indexes.

ISBN: 9789353435417

LCCN: 2012406816

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD9980.5 / .W567 2012

Dewey Class. No.: 658.8 / WIR/E

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