Strategic market management / An Indian Adaptation
Aaker, David A.
Strategic market management / An Indian Adaptation by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. - Eleventh edition. - ix, 309 pages ; 23 cm
Includes bibliographical references and index.
9789354243387
2017029437
Marketing--Management.
Strategic planning.
HF5415.13 / .A23 2017
658.8 / AAK/S
Strategic market management / An Indian Adaptation by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. - Eleventh edition. - ix, 309 pages ; 23 cm
Includes bibliographical references and index.
9789354243387
2017029437
Marketing--Management.
Strategic planning.
HF5415.13 / .A23 2017
658.8 / AAK/S