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Marketing Management Indian context, global perspective /

Ramaswamy, V S

Marketing Management Indian context, global perspective / V. S. Ramaswamy, Visiting professor at IIM Bangalore, IIIT Bangalore and ENPC/IISIM (Kochi), S. Namakumari, Executive Trainer. - 5th ed. - New Delhi: Tata Mcgraw-Hill Education Private Limited, 2013. - 788p

ISBN: 9781259026416 1259026418

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 / RAM/M

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