The essentials of marketing research /
Silver, Lawrence S., 1948-
The essentials of marketing research / Lawrence S. Silver - 3rd ed. - New York : Routledge, 2013. - x, 362 p. : ill. ; 27 cm.
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Includes bibliographical references and index.
9780415899284 (pbk.)
2012016995
Marketing research.
Marketing research--Case studies.
HF5415.2 / .W74 2013
658.83 / SIL/E
The essentials of marketing research / Lawrence S. Silver - 3rd ed. - New York : Routledge, 2013. - x, 362 p. : ill. ; 27 cm.
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Includes bibliographical references and index.
9780415899284 (pbk.)
2012016995
Marketing research.
Marketing research--Case studies.
HF5415.2 / .W74 2013
658.83 / SIL/E