Rural marketing /
Kashyap, Pradeep.
Rural marketing / Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. - 2nd ed. - Delhi : Pearson Education, 2012. - xxv, 301 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Accompanied by: 1 CD-ROM containing video cases amd data tables. Includes statistical tables.
Includes bibliographical references (p. 293-295) and indexes.
9788131760352
Library of Congress -- New Delhi Overseas Office
2012337056
Small business marketing--India.
Target marketing--India.
Rural industries--India.
HD2346.I5 / K37 2012
658.8 / KAS/R
Rural marketing / Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. - 2nd ed. - Delhi : Pearson Education, 2012. - xxv, 301 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Accompanied by: 1 CD-ROM containing video cases amd data tables. Includes statistical tables.
Includes bibliographical references (p. 293-295) and indexes.
9788131760352
Library of Congress -- New Delhi Overseas Office
2012337056
Small business marketing--India.
Target marketing--India.
Rural industries--India.
HD2346.I5 / K37 2012
658.8 / KAS/R