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Services marketing :

Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. - Delhi : Dorling Kindersly, c2011. - xxi, 683p. : ill., map ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9788131759394

LCCN: 2009039795

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.13 / .L5883 2011

Dewey Class. No.: 658.8 / LOV/S

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