MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01107cam a2200325 i 4500 |
| CONTROL NUMBER |
|---|
| control field |
20127682 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221010123124.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171103t20192010nyu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017045383 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789353433291 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134734842 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
013473484X |
| Qualifying information |
(hardcover) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.M29 2019 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| Item number |
MAL/M |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| Relator term |
author. |
| 9 (RLIN) |
9173 |
| TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an applied orientation / |
| Statement of responsibility, etc. |
Naresh K. Malhotra, Georgia Institute of Technology. |
| EDITION STATEMENT |
|---|
| Edition statement |
Seventh Edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 955 pages ; |
| Dimensions |
29 cm |
| CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Marketing research, c2010. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 781-823) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.83 |
| Item part |
MAL/M |
| Call number prefix |
658.83 |
| Call number suffix |
MAL/M |
