Basic marketing : (Record no. 41961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01126cam a2200289 i 4500 |
| CONTROL NUMBER | |
| control field | 17595494 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230823110238.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130118s2014 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012049765 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259060762 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0078028981 (alk. paper) |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | PER/B |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D., |
| Titles and words associated with a name | Jr. |
| 9 (RLIN) | 9343 |
| TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc. | William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. |
| EDITION STATEMENT | |
| Edition statement | 19th edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2014] |
| PHYSICAL DESCRIPTION | |
| Extent | xl, 726 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P., |
| Titles and other words associated with a name | Ph. D. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.8 |
| Item part | PER/B |
| Call number prefix | 658.8 |
| Call number suffix | PER/B |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 08/24/2023 | 658.8 PER/B | 42164 | 08/24/2023 | 1 | 895.00 | 08/24/2023 | Books | GL53R3 | |||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 08/24/2023 | 658.8 PER/B | 42165 | 08/24/2023 | 2 | 895.00 | 08/24/2023 | Books | GL53R3 | |||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 08/24/2023 | 658.8 PER/B | 42166 | 08/24/2023 | 3 | 895.00 | 08/24/2023 | Books | GL53R3 |