Principles of marketing / (Record no. 41982)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913cam a2200301 i 4500 |
| CONTROL NUMBER | |
| control field | 19193532 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250710142906.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160727s2018 nyu 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016022842 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013449251X |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2018 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/P |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author. |
| 9 (RLIN) | 1233 |
| TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| EDITION STATEMENT | |
| Edition statement | Seventeenth edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken : |
| Name of producer, publisher, distributor, manufacturer | Pearson Higher Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2018] |
| PHYSICAL DESCRIPTION | |
| Extent | 701 pages ; |
| Dimensions | 29 cm |
| CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.), |
| Relator term | author. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.8 |
| Item part | KOT/P |
| Call number prefix | 658.8 |
| Call number suffix | KOT/P |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 07/25/2022 | 51 | 727.50 | 3 | 3 | 658.8 KOT/P | 41508 | 07/02/2024 | 05/27/2024 | 970.00 | 07/25/2022 | Books | GL53R3 | ||||
| Dewey Decimal Classification | TOURISM & HOSPITALITY | MES KC LIBRARY | MES KC LIBRARY | TOURISM & HOSPITALITY | 10/11/2022 | 54 | 776.00 | 658.8 KOT/P | 41665 | 10/11/2022 | 970.00 | 10/11/2022 | Books | U2R4 | |||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 08/25/2023 | 658.8 KOT/P | 42190 | 08/25/2023 | 1015.00 | 08/25/2023 | Books | GL53R3 |