Marketing research : (Record no. 44474)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01112cam a2200325 i 4500 |
| CONTROL NUMBER | |
| control field | 20127682 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250610095817.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171103t20192010nyu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017045383 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353433291 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M29 2019 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL/M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| Relator term | author. |
| 9 (RLIN) | 9173 |
| TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc. | Naresh K. Malhotra, Georgia Institute of Technology. |
| EDITION STATEMENT | |
| Edition statement | Seventh Edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2019] |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2010 |
| PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 953 pages ; |
| Dimensions | 29 cm |
| CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| GENERAL NOTE | |
| General note | Revised edition of the author's Marketing research, c2010. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 781-823) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.83 |
| Item part | MAL/M |
| Call number prefix | 658.83 |
| Call number suffix | MAL/M |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 06/10/2025 | 658.83 MAL/M | 45693 | 06/10/2025 | 1 | 06/10/2025 | Books | GL53R4 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 06/10/2025 | 658.83 MAL/M | 45694 | 06/10/2025 | 2 | 06/10/2025 | Books | GL53R4 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 06/10/2025 | 658.83 MAL/M | 45695 | 06/10/2025 | 3 | 06/10/2025 | Books | GL53R4 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 06/10/2025 | 658.83 MAL/M | 45696 | 06/10/2025 | 4 | 06/10/2025 | Books | GL53R4 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 06/10/2025 | 658.83 MAL/M | 45697 | 06/10/2025 | 5 | 06/10/2025 | Books | GL53R4 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 06/10/2025 | 658.83 MAL/M | 45698 | 06/10/2025 | 6 | 06/10/2025 | Books | GL53R4 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 06/10/2025 | 658.83 MAL/M | 45699 | 06/10/2025 | 7 | 06/10/2025 | Books | GL53R4 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 06/10/2025 | 658.83 MAL/M | 45700 | 06/10/2025 | 8 | 06/10/2025 | Books | GL53R4 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 06/10/2025 | 658.83 MAL/M | 46027 | 06/10/2025 | 9 | 06/10/2025 | Books | GL53R4 | 875.00 |