MARC details
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03515cam a2200373 i 4500 |
| CONTROL NUMBER |
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22965648 |
| CONTROL NUMBER IDENTIFIER |
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OSt |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250610114317.0 |
| FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m |o d | |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr_||||||||||| |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230208s2023 enk ob 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2023005702 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032761725 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5416.5 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.816 |
| Item number |
NAG/S |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nagle, Thomas T., |
| Dates associated with a name |
1951- |
| Relator term |
author. |
| 9 (RLIN) |
10583 |
| TITLE STATEMENT |
|---|
| Title |
The strategy and tactics of pricing : |
| Remainder of title |
a guide to growing more profitably / |
| Statement of responsibility, etc. |
Georg Muller, Thomas Nagle, Evert Gruyaert. |
| EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
335 pages |
| CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| GENERAL NOTE |
|---|
| General note |
Thomas Nagle appears as first named author on earlier editions. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: -Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities -Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others -An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation -In-chapter textboxes and call-0ut to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges. -Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions"-- |
| Assigning source |
Provided by publisher. |
| SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pricing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making. |
| ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Nagle, Thomas T., 1951- |
| Title |
Strategy and tactics of pricing |
| Edition |
Seventh edition. |
| Place, publisher, and date of publication |
Abingdon, Oxon ; New York, NY : Routledge, 2023 |
| International Standard Book Number |
9781032016818 |
| Record control number |
(DLC) 2023005701 |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.816 |
| Item part |
NAG/S |
| Call number prefix |
658.816 |
| Call number suffix |
NAG/S |
