MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02564cam a22004098i 4500 |
| CONTROL NUMBER |
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| control field |
17786586 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250610122923.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130621s2013 mau 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013023637 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781422187173 (hardback) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.D385 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
DAW/T |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS041000 |
| -- |
BUS063000 |
| -- |
BUS043000 |
| Number source |
bisacsh |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dawar, N. |
| Fuller form of name |
(Niraj) |
| TITLE STATEMENT |
|---|
| Title |
Tilt : |
| Remainder of title |
shifting your strategy from products to customers / |
| Statement of responsibility, etc. |
Niraj Dawar. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1311 |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Massachusetts : |
| Name of producer, publisher, distributor, manufacturer |
Harvard Business Review Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
228 pages |
| CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
"Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those you have with your customers. Only companies that recognize and move on this shift will win out in the end. According to Dawar, a professor at the Ivey Business School in Canada, three critical aspects of business have caused this "downstream" shift: the locus of competitive advantage, the locus of activities that add value (those the customer is willing to pay for), and the primary fixed costs in the business. These changes have profound implications for strategy and on the way businesses are measured, monitored, and managed. So as power shifts "downstream," to where your company interacts with your customers, senior executives and marketers need to understand this new dynamic and reorient your strategy. In fact, most will need to completely shift the center of gravity of the business. Dawar will show you how"-- |
| Assigning source |
Provided by publisher. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Management. |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Strategic Planning. |
| Source of heading or term |
bisacsh |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.802 |
| Item part |
DAW/T |
| Call number prefix |
658.802 |
| Call number suffix |
DAW/T |
