MARC details
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02469cam a22004214i 4500 |
| CONTROL NUMBER |
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19584267 |
| CONTROL NUMBER IDENTIFIER |
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OSt |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250610132203.0 |
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m |o d | |
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| fixed length control field |
170404s2017 nyu ob 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2017016558 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032038124 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781315543765 |
| Qualifying information |
(eBook) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781138684515 |
| Qualifying information |
(hbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138684522 |
| Qualifying information |
(pbk) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HG173 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
332.10688 |
| Item number |
ENN/F |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ennew, Christine |
| Relator term |
author. |
| 9 (RLIN) |
10558 |
| TITLE STATEMENT |
|---|
| Title |
Financial services marketing : |
| Remainder of title |
an international guide to principles and practice / |
| Statement of responsibility, etc. |
Christine Ennew, Nigel Waite and Róisín Waite. |
| EDITION STATEMENT |
|---|
| Edition statement |
Third Edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
591 pages |
| CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| GENERAL NOTE |
|---|
| General note |
Revised edition of Financial services marketing, 2013. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility. |
| SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record and CIP data provided by publisher. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Financial services industry |
| General subdivision |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Waite, Nigel, |
| Relator term |
author. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Waite, Róisín, |
| Relator term |
author. |
| ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Ennew, Christine, author. |
| Title |
Financial services marketing |
| Edition |
3 Edition. |
| Place, publisher, and date of publication |
New York : Routledge, [2018] |
| International Standard Book Number |
9781138684515 |
| Record control number |
(DLC) 2017015301 |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
332.10688 |
| Item part |
ENN/F |
| Call number prefix |
332.10688 |
| Call number suffix |
ENN/F |
