Rural marketing : (Record no. 44559)

MARC details
000 -LEADER
fixed length control field 01650cam a2200337 a 4500
CONTROL NUMBER
control field 14957705
CONTROL NUMBER IDENTIFIER
control field OSt
DATE AND TIME OF LATEST TRANSACTION
control field 20250611113613.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070808s2007 caua b 000 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007032916
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761935889
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761935886 (hard back)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn163625360
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BWKUK
-- BAKER
-- BTCTA
-- AGL
-- YDXCP
-- DKAGE
-- OCLCQ
-- SINLB
-- DLC
GEOGRAPHIC AREA CODE
Geographic area code a-ii---
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.12.I5
Item number V45 2007
NATIONAL AGRICULTURAL LIBRARY CALL NUMBER
Classification number HF5415.12.I5
Item number V45 2007
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KUM/R
MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan, Sanal Kumar,
Dates associated with a name 1955-
9 (RLIN) 10554
TITLE STATEMENT
Title Rural marketing :
Remainder of title targeting the non-urban consumer /
Statement of responsibility, etc. Sanal Kumar Velayudhan.
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles ;
-- London :
Name of publisher, distributor, etc. Response,
Date of publication, distribution, etc. 2007.
PHYSICAL DESCRIPTION
Extent 249 p. :
Other physical details ill. ;
Dimensions 22 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [242]-249).
FORMATTED CONTENTS NOTE
Formatted contents note Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision India.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision India.
SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name India
General subdivision Rural conditions.
ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0724/2007032916.html">http://www.loc.gov/catdir/toc/ecip0724/2007032916.html</a>
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 658.8
Item part KUM/R
Call number prefix 658.8
Call number suffix KUM/R
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     Management MES KC LIBRARY MES KC LIBRARY Management 06/10/2025   658.8 KUM/R 45987 06/10/2025 06/10/2025 Books GL53R3

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