MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01377cam a2200325 i 4500 |
| CONTROL NUMBER |
|---|
| control field |
19783984 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250528102741.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170713s2018 nju b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017029437 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789354243387 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.A23 2017 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
AAK/S |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| Relator term |
author. |
| 9 (RLIN) |
10540 |
| TITLE STATEMENT |
|---|
| Title |
Strategic market management / |
| Statement of responsibility, etc. |
by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. |
| Remainder of title |
An Indian Adaptation |
| EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 309 pages ; |
| Dimensions |
23 cm |
| CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moorman, Christine, |
| Relator term |
author. |
| ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Aaker, David A., author. |
| Title |
Strategic market management |
| Edition |
Eleventh edition. |
| Place, publisher, and date of publication |
Hoboken, NJ : John Wiley & Sons, Inc., 2017 |
| International Standard Book Number |
9781119392224 |
| Record control number |
(DLC) 2017034381 |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.8 |
| Item part |
AAK/S |
| Call number prefix |
658.8 |
| Call number suffix |
AAK/S |
