Intelligent marketing : (Record no. 44743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01905cam a22003015i 4500 |
| CONTROL NUMBER | |
| control field | 21809937 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260606140844.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201124s2021 cau 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020950790 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9789353887100 |
| Qualifying information | (epub) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9789353887117 |
| Qualifying information | (ebook) |
| SYSTEM CONTROL NUMBER | |
| System control number | 21809937 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V, |
| Relator term | author. |
| TITLE STATEMENT | |
| Title | Intelligent marketing : |
| Remainder of title | employing new-age technologies / |
| Statement of responsibility, etc. | V Kumar. |
| PROJECTED PUBLICATION DATE | |
| Projected publication date | 2112 |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| SUMMARY, ETC. | |
| Summary, etc. | "Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community. Dr V. Kumar has consistently done breakthrough research at the forefront of technology, typically in collaboration with industry partners. He leads again with this book that is the field's first attempt to get arms around the whole of 'new-age technology'. Professor Leigh McAlister, Ed and Molly Smith Chair in Business Administration, The University of Texas at Austin, USA"-- |
| Assigning source | Provided by publisher. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://sk.sagepub.com/books/intelligent-marketing |
| Link text | Read SAGE E-Book |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | E-Books | MES KC LIBRARY | MES KC LIBRARY | ONLINE RESOURCES | 06/06/2026 | 658.872 | 06/06/2026 | https://sk.sagepub.com/books/intelligent-marketing | 06/06/2026 | Electronic Book |