How people buy online : (Record no. 44744)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02243cam a22003135i 4500 |
| CONTROL NUMBER | |
| control field | 21882934 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260606141446.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210128s2021 cau 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021931615 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353887537 |
| Qualifying information | (paperback) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9789353887544 |
| Qualifying information | (epub) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9789353887551 |
| Qualifying information | (ebook) |
| SYSTEM CONTROL NUMBER | |
| System control number | 21882934 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Seema, |
| Relator term | author. |
| TITLE STATEMENT | |
| Title | How people buy online : |
| Remainder of title | the psychology behind consumer behaviour / |
| Statement of responsibility, etc. | Seema Gupta. |
| PROJECTED PUBLICATION DATE | |
| Projected publication date | 2102 |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| SUMMARY, ETC. | |
| Summary, etc. | "Marketers have long debated on what governs the buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions rather than the neocortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? How People Buy Online proves that this is indeed possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes it an absorbing read. 'Truly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in their daily lives. The chapters on perceived risk and perception are outstanding'. Jagdish N. Sheth, Charles Kellstadt Professor of Business, Emory University, Atlanta Seema Gupta is a consultant, trainer, blogger and speaker in the area of digital marketing, and Associate Professor at IIM Bangalore"-- |
| Assigning source | Provided by publisher. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://sk.sagepub.com/books/how-people-buy-online |
| Link text | Read SAGE E-Book |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | E-Books | MES KC LIBRARY | MES KC LIBRARY | ONLINE RESOURCES | 06/06/2026 | 658.8342 | 06/06/2026 | https://sk.sagepub.com/books/how-people-buy-online | 06/06/2026 | Electronic Book |