MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02164cam a2200385 i 4500 |
| CONTROL NUMBER |
|---|
| control field |
21463213 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260608123259.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200309s2021 cau b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020011949 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781544349107 |
| Qualifying information |
(paperback) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781544349022 |
| Qualifying information |
(epub) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781544349138 |
| Qualifying information |
(epub) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781544349121 |
| Qualifying information |
(ebook) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
21463213 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.T73 2021 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.201 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Travis, Eryn, |
| Relator term |
author. |
| TITLE STATEMENT |
|---|
| Title |
Public relations theory / |
| Statement of responsibility, etc. |
Eryn Travis, West Chester University, Edward J. Lordan, West Chester University. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, Inc, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2021] |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 214 pages ; |
| Dimensions |
23 cm |
| CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 198-207) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Integrating theory and practice -- Persuasion theory -- Interpersonal theory -- Organizational theory -- Mass media theory -- Public relations models -- Public relations theory -- Digital/internet theory -- Social media theory -- The future of public relations theory. |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
"Public Relations Theory teaches students the essentials of public relations and persuasion theory in connection with their practical applications. Given that PR is an exceptionally applied area of academic study, students often struggle to appreciate how much of modern public relations practice is informed by and responsive to public relations theory. This new and engaging text will help students bridge the gap between concepts and practice, and learn how an understanding of key models of persuasion can improve their writing and campaigns"-- |
| Assigning source |
Provided by publisher. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lordan, Edward J., |
| Relator term |
author. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://sk.sagepub.com/books/public-relations-theory |
| Link text |
Read SAGE E-Book |
| LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Electronic Book |
