Marketing management / (Record no. 6701)

MARC details
000 -LEADER
fixed length control field 02258cam a22002774a 4500
CONTROL NUMBER
control field 17148067
CONTROL NUMBER IDENTIFIER
control field OSt
DATE AND TIME OF LATEST TRANSACTION
control field 20220723130404.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120203s2012 enka b 001 0 eng
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788129711199
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129711192
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120327993
CATALOGING SOURCE
Transcribing agency oclc
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/M
MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 1233
TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler ; Kevin Lane Keller
EDITION STATEMENT
Edition statement 12th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi:
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2006.
PHYSICAL DESCRIPTION
Extent 672p
-- 729p
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Acknowledgements -- Publisher's acknowledgements -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Building strong brands -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Designing, developing, and managing market offerings -- Shaping the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people, and physical evidence at the consumer interface -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics -- Glossary -- Name index -- Organisation and brand index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Europe
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
9 (RLIN) 1283
Dates associated with a name 1956-
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 658.8
Item part KOT/M
Call number prefix 658.8
Call number suffix KOT/M
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Dewey Decimal Classification     Management MES KC LIBRARY MES KC LIBRARY Management 02/20/2019 495.00   658.8 KOT/M 32449 02/20/2019 2 02/20/2019 Books GL53R2
    Dewey Decimal Classification     Management MES KC LIBRARY MES KC LIBRARY Management 02/20/2019 495.00   658.8 KOT/M 32450 02/20/2019 3 02/20/2019 Books GL53R2

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