Marketing management : (Record no. 7148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00916cam a2200277 a 4500 |
| CONTROL NUMBER | |
| control field | 4241845 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220723130404.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 830729s1984 njua b 001 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131702000 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131702006 |
| CATALOGING SOURCE | |
| Transcribing agency | oclc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1233 |
| TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | A south Asian Perspective / |
| Statement of responsibility, etc. | Philip Kotler ; Kevin Lane Keller ; Abraham Koshy ; Mithileshwar Jha |
| EDITION STATEMENT | |
| Edition statement | 12th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2007. |
| PHYSICAL DESCRIPTION | |
| Extent | 739p |
| SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Prentice-Hall series in marketing |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1283 |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1286 |
| Personal name | Koshy, Abraham |
| ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1288 |
| Personal name | Jha, Mithileshwar |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.8 |
| Item part | KOT/M |
| Call number prefix | 658.8 |
| Call number suffix | KOT/M |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 450.00 | 658.8 KOT/M | 31077 | 02/20/2019 | 1 | 02/20/2019 | Books | GL53R2 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 450.00 | 658.8 KOT/M | 31078 | 02/20/2019 | 2 | 02/20/2019 | Books | GL53R2 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 450.00 | 658.8 KOT/M | 31079 | 02/20/2019 | 3 | 02/20/2019 | Books | GL53R2 | ||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 450.00 | 1 | 658.8 KOT/M | 31080 | 11/13/2020 | 4 | 02/20/2019 | Books | GL53R2 | 11/06/2020 |