Principles of marketing / (Record no. 7161)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00872cam a2200265 a 4500 |
| CONTROL NUMBER | |
| control field | 14688426 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220723130825.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070108s2008 njua b 001 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332928 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131715475 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131715477 |
| CATALOGING SOURCE | |
| Transcribing agency | oclc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/P |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1233 |
| TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler ; Gary Armstrong. |
| EDITION STATEMENT | |
| Edition statement | 12th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | 2008. |
| PHYSICAL DESCRIPTION | |
| Extent | 599p |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. R-1 - R-30) and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 1278 |
| ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip078/2007000562.html">http://www.loc.gov/catdir/toc/ecip078/2007000562.html</a> |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.8 |
| Item part | KOT/P |
| Call number prefix | 658.8 |
| Call number suffix | KOT/P |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 525.00 | 1 | 3 | 658.8 KOT/P | 32444 | 12/19/2019 | 11/01/2019 | 1 | 02/20/2019 | Books | GL53R3 | ||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 525.00 | 658.8 KOT/P | 32445 | 02/20/2019 | 2 | 02/20/2019 | Books | GL53R3 | |||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 525.00 | 658.8 KOT/P | 33465 | 02/20/2019 | 3 | 02/20/2019 | Books | GL53R3 | |||||||
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 525.00 | 2 | 4 | 658.8 KOT/P | 33737 | 11/10/2020 | 03/05/2020 | 4 | 02/20/2019 | Books | GL53R3 |