Marketing management : (Record no. 7457)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01144cam a22003138i 4500 |
| CONTROL NUMBER | |
| control field | 20543065 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200118114009.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180615s2018 cau b 001 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230637290 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.I5 |
| Item number | R3586 2018 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | RAM/M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V S |
| Relator term | author. |
| 9 (RLIN) | 1235 |
| TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | Indian context, global perspective / |
| Statement of responsibility, etc. | V. S. Ramaswamy, Visiting professor at IIM Bangalore, IIIT Bangalore and ENPC/IISIM (Kochi), S. Namakumari, Executive Trainer. |
| EDITION STATEMENT | |
| Edition statement | 4th ed. |
| PROJECTED PUBLICATION DATE | |
| Projected publication date | 1808 |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Delhi : |
| Name of producer, publisher, distributor, manufacturer | Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009. |
| PHYSICAL DESCRIPTION | |
| Extent | 872p |
| CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | India |
| General subdivision | Management. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S. |
| Relator term | author. |
| 9 (RLIN) | 1291 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.8 |
| Item part | RAM/M |
| Call number prefix | 658.8 |
| Call number suffix | RAM/M |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 545.00 | 658.8 RAM/M | 33735 | 02/20/2019 | 02/20/2019 | Books | GL53R3 |