Marketing Management Indian context, global perspective / (Record no. 7943)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a2200217Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200118114810.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190216s9999||||xx |||||||||||||| ||und|| |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026416 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259026418 |
| CATALOGING SOURCE | |
| Transcribing agency | oclc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM/M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V S |
| 9 (RLIN) | 1235 |
| TITLE STATEMENT | |
| Title | Marketing Management Indian context, global perspective / |
| Statement of responsibility, etc. | V. S. Ramaswamy, Visiting professor at IIM Bangalore, IIIT Bangalore and ENPC/IISIM (Kochi), S. Namakumari, Executive Trainer. |
| EDITION STATEMENT | |
| Edition statement | 5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Mcgraw-Hill Education Private Limited, |
| Date of publication, distribution, etc. | 2013. |
| Place of publication, distribution, etc. | New Delhi: |
| PHYSICAL DESCRIPTION | |
| Extent | 788p |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1291 |
| Personal name | Namakumari, S. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 658.8 |
| Item part | RAM/M |
| Call number prefix | 658.8 |
| Call number suffix | RAM/M |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 625.00 | 27 | 37 | 658.8 RAM/M | 37487 | 03/14/2023 | 03/08/2023 | 02/20/2019 | Books | GL53R3 |