The Mobile Marketing Revolution : how your brand have a one-to-one conversation with everyone / (Record no. 7957)

MARC details
000 -LEADER
fixed length control field 00666nam a2200193Ia 4500
CONTROL NUMBER IDENTIFIER
control field OSt
DATE AND TIME OF LATEST TRANSACTION
control field 20200122112109.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259029196
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1259029190
CATALOGING SOURCE
Transcribing agency oclc
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number ALP/M
MAIN ENTRY--PERSONAL NAME
Personal name Alpert, Jed
9 (RLIN) 1365
TITLE STATEMENT
Title The Mobile Marketing Revolution : how your brand have a one-to-one conversation with everyone /
Statement of responsibility, etc. Jed Alpert
PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata Mcgraw-Hill Education Private Limited,
Date of publication, distribution, etc. 2012.
Place of publication, distribution, etc. New Delhi:
PHYSICAL DESCRIPTION
Extent 223p
SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Electronic Commerce
General subdivision Communication in marketing
ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Classification part 658.872
Item part ALP/M
Call number prefix 658.872
Call number suffix ALP/M
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     Management MES KC LIBRARY MES KC LIBRARY Management 02/20/2019 345.00   658.872 ALP/M 37738 02/20/2019 02/20/2019 Books GL53R4

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