Mobile marketing : (Record no. 7959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01313cam a2200337 a 4500 |
| CONTROL NUMBER | |
| control field | 16353846 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201027160240.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100729s2011 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010032042 |
| NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB057569 |
| Source | bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015544987 |
| Source | Uk |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071332507 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071332502 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn620294073 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | UKM |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | ORX |
| -- | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .V367 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 22 |
| Item number | VAR/M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varnali, Kaan |
| 9 (RLIN) | 1364 |
| TITLE STATEMENT | |
| Title | Mobile marketing : |
| Remainder of title | fundamentals and strategy / |
| Statement of responsibility, etc. | Kaan Varnali ; Aysegul Toker ; Cengiz Yilmaz |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2011. |
| PHYSICAL DESCRIPTION | |
| Extent | xii, 163 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Toker, Aysegul |
| 9 (RLIN) | 1455 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yilmaz, Cengiz |
| 9 (RLIN) | 1456 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.872 |
| Item part | VAR/M |
| Call number prefix | 658.872 |
| Call number suffix | VAR/M |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 290.00 | 658.872 VAR/M | 37740 | 02/20/2019 | 02/20/2019 | Books | GL53R4 |