Advertising management / (Record no. 7965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01389cam a22002777a 4500 |
| CONTROL NUMBER | |
| control field | 14581335 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200124112310.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061003s2006 nyua b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006284078 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198074120 |
| CATALOGING SOURCE | |
| Original cataloging agency | OMB |
| Transcribing agency | OMB |
| Modifying agency | BAKER |
| -- | DLC |
| AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .J48 2006 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JET/A |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jethwaney, Jaishri N. |
| 9 (RLIN) | 1495 |
| TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | Jaishri Jethwaney, Shruti Jain. |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, New York : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2012 |
| PHYSICAL DESCRIPTION | |
| Extent | xxi, 650 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategy and planning process in advertising campaigns -- Consumer behavior and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | India. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Shruti |
| 9 (RLIN) | 1497 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 659.1 |
| Item part | JET/A |
| Call number prefix | 659.1 |
| Call number suffix | JET/A |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 515.00 | 659.1 JET/A | 37746 | 02/20/2019 | 02/20/2019 | Books | GL53R4 |