Marketing for hospitality and tourism / (Record no. 7978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01260cam a2200325 a 4500 |
| CONTROL NUMBER | |
| control field | 15635987 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220723130404.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090224s2010 maua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009007221 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780135045596 (casebound : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131759349 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn268788686 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | YDXCP |
| -- | C#P |
| -- | BWX |
| -- | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX911.3.M3 |
| Item number | K68 2010 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| Edition number | 22 |
| Item number | KOT/M |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1233 |
| TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc. | Philip Kotler, John T. Bowen, James C. Makens. |
| EDITION STATEMENT | |
| Edition statement | 5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Dorling Kindersly, |
| Date of publication, distribution, etc. | c2011. |
| PHYSICAL DESCRIPTION | |
| Extent | xxiii, 683 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| General subdivision | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John |
| Fuller form of name | (John T.), |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 1499 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| 9 (RLIN) | 1500 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 647.940688 |
| Item part | KOT/M |
| Call number prefix | 647.940688 |
| Call number suffix | KOT/M |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 845.00 | 647.940688 KOT/M | 37760 | 02/20/2019 | 02/20/2019 | Books | GL57R1 |