The essentials of marketing research / (Record no. 7983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01281cam a2200325 a 4500 |
| CONTROL NUMBER | |
| control field | 17273844 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201027160425.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120426s2013 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012016995 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415899284 (pbk.) |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .W74 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 23 |
| Item number | SIL/E |
| MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1099 |
| Personal name | Silver, Lawrence S., |
| Dates associated with a name | 1948- |
| TITLE STATEMENT | |
| Title | The essentials of marketing research / |
| Statement of responsibility, etc. | Lawrence S. Silver |
| EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2013. |
| PHYSICAL DESCRIPTION | |
| Extent | x, 362 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| GENERAL NOTE | |
| General note | Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Form subdivision | Case studies. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Silver, Lawrence S., |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 1099 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wrenn, Bruce |
| Title of a work | Marketing research. |
| 9 (RLIN) | 1100 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.83 |
| Item part | SIL/E |
| Call number prefix | 658.83 |
| Call number suffix | SIL/E |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 495.00 | 658.83 SIL/E | 37765 | 02/20/2019 | 02/20/2019 | Books | GL53R4 |