Rural marketing / (Record no. 7991)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01307cam a2200373 a 4500 |
| CONTROL NUMBER | |
| control field | 17468580 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200107143831.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120313s2012 ii a bs 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012337056 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131760352 |
| OVERSEAS ACQUISITION NUMBER | |
| Overseas acquisition number | I-E-2012-337056; 80-90 |
| SYSTEM CONTROL NUMBER | |
| System control number | (IN-NdUBS) 2012337056 |
| SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Library of Congress -- New Delhi Overseas Office |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | lcode |
| GEOGRAPHIC AREA CODE | |
| Geographic area code | a-ii--- |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD2346.I5 |
| Item number | K37 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAS/R |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kashyap, Pradeep. |
| TITLE STATEMENT | |
| Title | Rural marketing / |
| Statement of responsibility, etc. | Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 301 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| GENERAL NOTE | |
| General note | Accompanied by: 1 CD-ROM containing video cases amd data tables. |
| GENERAL NOTE | |
| General note | Includes statistical tables. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 293-295) and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business marketing |
| Geographic subdivision | India. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing |
| Geographic subdivision | India. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural industries |
| Geographic subdivision | India. |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origode |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.8 |
| Item part | KAS/R |
| Call number prefix | 658.8 |
| Call number suffix | KAS/R |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 499.00 | 1 | 658.8 KAS/R | 37773 | 03/18/2021 | 03/05/2021 | 02/20/2019 | Books | GL53R2 |