Global marketing management : (Record no. 8035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01677cam a2200289 a 4500 |
| CONTROL NUMBER | |
| control field | 17354971 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200118102014.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120620s2012 enka 001 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199668724 |
| CATALOGING SOURCE | |
| Transcribing agency | oclc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | LEE/G |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Kiefer |
| 9 (RLIN) | 1232 |
| TITLE STATEMENT | |
| Title | Global marketing management : |
| Remainder of title | changes, new challenges, and strategies / |
| Statement of responsibility, etc. | Kiefer Lee ; Steve Carter |
| EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | c2012. |
| PHYSICAL DESCRIPTION | |
| Extent | 578 p |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| GENERAL NOTE | |
| General note | Includes index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises |
| General subdivision | Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carter, S. |
| Fuller form of name | (Steve) |
| 9 (RLIN) | 1268 |
| ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html">http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html</a> |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.84 |
| Item part | LEE/G |
| Call number prefix | 658.84 |
| Call number suffix | LEE/G |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 550.00 | 658.84 LEE/G | 37819 | 02/20/2019 | 02/20/2019 | Books | GL53R4 |