Principles of marketing / (Record no. 8126)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01754cam a2200253 a 4500 |
| CONTROL NUMBER | |
| control field | 17461616 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220723130825.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120913s2014 njua b 001 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 |
| CATALOGING SOURCE | |
| Transcribing agency | oclc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/P |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1233 |
| TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler ; Gary Armstrong |
| EDITION STATEMENT | |
| Edition statement | 15th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle, N.J. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2014. |
| PHYSICAL DESCRIPTION | |
| Extent | 732p |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 1278 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.8 |
| Item part | KOT/P |
| Call number prefix | 658.8 |
| Call number suffix | KOT/P |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | MES KC LIBRARY | MES KC LIBRARY | Management | 02/20/2019 | 825.00 | 658.8 KOT/P | 39036 | 02/20/2019 | 02/20/2019 | Books | GL53R3 |