McCarthy, E.J. Basic marketing, 1984: t.p. (William D. Perreault, Jr.; Univ. of N.C.) p. 1 (Ph.D., Univ. of N.C., Chapel Hill, 1973; prof. at the Sch. of Bus., UNC, Chapel Hill)
Organizational buying contexts and ... 1993: t.p. (William D. Perrault, Jr.) prelim. p. (Professor, Kenan-Flagler Business School, Univ. of N.C.)