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Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology.

By: Material type: TextTextPublisher: New York, NY : Pearson, [2019]Copyright date: ©2010Edition: Seventh EditionDescription: xxxii, 955 pages ; 29 cm Carrier type:
  • volume
ISBN:
  • 9789353433291
  • 9780134734842
  • 013473484X
Subject(s): DDC classification:
  • 658.83 23 MAL/M
LOC classification:
  • HF5415.2 .M29 2019
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books MES KC LIBRARY TOURISM & HOSPITALITY TOURISM & HOSPITALITY 658.83 MAL/M (Browse shelf(Opens below)) Available U2R4 41663

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references (pages 781-823) and index.

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