Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.

By:

Belch, George E. (George Edward), 1951- [author.]

Contributor(s):

Belch, Michael A [author.]

Material type: Text

TextPublisher: New York : McGraw-Hill Education, 2020Edition: 12eDescription: 711 pagesContent type:

ISBN:

9789354600807
9781260796452

Subject(s):

Additional physical formats: Print version:: Advertising and promotionDDC classification:

659.1 23 BEL/A

LOC classification:

HF5823

Summary: "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MES KC LIBRARY TOURISM & HOSPITALITY	TOURISM & HOSPITALITY	659.1 BEL/A (Browse shelf(Opens below))	1	Available	U2R4		41796
Books	MES KC LIBRARY TOURISM & HOSPITALITY	TOURISM & HOSPITALITY	659.1 BEL/A (Browse shelf(Opens below))	2	Available	U2R4		42063

Revised edition of the authors' Advertising and promotion, [2018]

Includes index.

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.

Ages 18+ McGraw-Hill Education

Description based on print version record and CIP data provided by publisher; resource not viewed.

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