TextPublication details: Reading, Mass. : Addison-Wesley, c1997.Description: xiv, 431 p. : ill. ; 24 cmISBN: | Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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MES KC LIBRARY Management | Management | 658.800285 KAL/E (Browse shelf(Opens below)) | Available | GL53R3 | 42144 |
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| 658.8 WIR/E Essentials of services marketing / | 658.8 WIR/E Essentials of services marketing / | 658.8 WIR/E Essentials of services marketing / | 658.800285 KAL/E Electronic commerce : a manager's guide / | 658.802 DAW/T Tilt : shifting your strategy from products to customers / | 658.802 DAW/T Tilt : shifting your strategy from products to customers / | 658.802 GAU/E Event Marketing and Management / |
Includes bibliographical references (p. 415-417) and index.
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