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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
Material type:
TextPublisher: New York, NY : McGraw-Hill Irwin, [2014]Edition: 19th editionDescription: xl, 726 pages : color illustrations ; 29 cmISBN: - 9781259060762
- 0078028981 (alk. paper)
- 658.8 23 PER/B
- HF5415.13 .M369 2014
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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MES KC LIBRARY Management | Management | 658.8 PER/B (Browse shelf(Opens below)) | 1 | Available | GL53R3 | 42164 | |
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MES KC LIBRARY Management | Management | 658.8 PER/B (Browse shelf(Opens below)) | 2 | Available | GL53R3 | 42165 | |
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Books
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MES KC LIBRARY Management | Management | 658.8 PER/B (Browse shelf(Opens below)) | 3 | Available | GL53R3 | 42166 |
Browsing MES KC LIBRARY shelves, Shelving location: Management, Collection: Management Close shelf browser (Hides shelf browser)
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| 658.8 MAM/M Marketing Management / | 658.8 PAT/M Marketing Management / | 658.8 PER/B Basic marketing : a marketing strategy planning approach / | 658.8 PER/B Basic marketing : a marketing strategy planning approach / | 658.8 PER/B Basic marketing : a marketing strategy planning approach / | 658.8 PIL/M Modern Marketing Principles And Practices / | 658.8 PIL/M Modern Marketing Principles And Practices / |
Includes bibliographical references and index.
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