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Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology.
Material type:
TextPublisher: New York, NY : Pearson, [2019]Copyright date: ©2010Edition: Seventh EditionDescription: xxxiii, 953 pages ; 29 cmContent type: - text
- unmediated
- volume
- 9789353433291
- 658.83 MAL/M
- HF5415.2 .M29 2019
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MES KC LIBRARY Management | Management | 658.83 MAL/M (Browse shelf(Opens below)) | 1 | Available | GL53R4 | 45693 | |
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MES KC LIBRARY Management | Management | 658.83 MAL/M (Browse shelf(Opens below)) | 2 | Available | GL53R4 | 45694 | |
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MES KC LIBRARY Management | Management | 658.83 MAL/M (Browse shelf(Opens below)) | 3 | Available | GL53R4 | 45695 | |
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MES KC LIBRARY Management | Management | 658.83 MAL/M (Browse shelf(Opens below)) | 4 | Available | GL53R4 | 45696 | |
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MES KC LIBRARY Management | Management | 658.83 MAL/M (Browse shelf(Opens below)) | 5 | Available | GL53R4 | 45697 | |
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MES KC LIBRARY Management | Management | 658.83 MAL/M (Browse shelf(Opens below)) | 6 | Available | GL53R4 | 45698 | |
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MES KC LIBRARY Management | Management | 658.83 MAL/M (Browse shelf(Opens below)) | 7 | Available | GL53R4 | 45699 | |
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MES KC LIBRARY Management | Management | 658.83 MAL/M (Browse shelf(Opens below)) | 8 | Available | GL53R4 | 45700 | |
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MES KC LIBRARY Management | Management | 658.83 MAL/M (Browse shelf(Opens below)) | 9 | Available | GL53R4 | 46027 |
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| 658.827 KEL/S Strategic brand management : building, measuring, and managing brand equity / | 658.827 VER/B Brand Management Text And Cases / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / |
Revised edition of the author's Marketing research, c2010.
Includes bibliographical references (pages 781-823) and index.
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