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Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology.

By: Material type: TextTextPublisher: New York, NY : Pearson, [2019]Copyright date: ©2010Edition: Seventh EditionDescription: xxxiii, 953 pages ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789353433291
Subject(s): DDC classification:
  • 658.83 MAL/M
LOC classification:
  • HF5415.2 .M29 2019
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Books Books MES KC LIBRARY Management Management 658.83 MAL/M (Browse shelf(Opens below)) 1 Available GL53R4 45693
Books Books MES KC LIBRARY Management Management 658.83 MAL/M (Browse shelf(Opens below)) 2 Available GL53R4 45694
Books Books MES KC LIBRARY Management Management 658.83 MAL/M (Browse shelf(Opens below)) 3 Available GL53R4 45695
Books Books MES KC LIBRARY Management Management 658.83 MAL/M (Browse shelf(Opens below)) 4 Available GL53R4 45696
Books Books MES KC LIBRARY Management Management 658.83 MAL/M (Browse shelf(Opens below)) 5 Available GL53R4 45697
Books Books MES KC LIBRARY Management Management 658.83 MAL/M (Browse shelf(Opens below)) 6 Available GL53R4 45698
Books Books MES KC LIBRARY Management Management 658.83 MAL/M (Browse shelf(Opens below)) 7 Available GL53R4 45699
Books Books MES KC LIBRARY Management Management 658.83 MAL/M (Browse shelf(Opens below)) 8 Available GL53R4 45700
Books Books MES KC LIBRARY Management Management 658.83 MAL/M (Browse shelf(Opens below)) 9 Available GL53R4 46027

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references (pages 781-823) and index.

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