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Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
Material type:
TextPublisher: New York, NY : Pearson, [2019]Copyright date: ©2015 Edition: Twelfth editionDescription: xxix, 667 pagesContent type: - text
- unmediated
- volume
- 9789353069834
- 658.8342 SCH/C
- HF5415.32 .S35 2019
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MES KC LIBRARY Management | Management | 658.8342 SCH/C (Browse shelf(Opens below)) | 1 | Available | GL53R4 | 45717 | |
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MES KC LIBRARY Management | Management | 658.8342 SCH/C (Browse shelf(Opens below)) | 12 | Available | GL53R4 | 45728 | |
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MES KC LIBRARY Management | Management | 658.8342 SCH/C (Browse shelf(Opens below)) | 13 | Available | GL53R4 | 46028 |
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| 658.8342 SCH/C Consumer behavior / | 658.8342 SCH/C Consumer behavior / | 658.8342 SCH/C Consumer behavior / | 658.8342 SCH/C Consumer behavior / | 658.8342 SCH/C Consumer behavior / | 658.8342 SCH/C Consumer behavior / | 658.84 CHA/I Internet marketing : strategy, implementation, and practice / |
Includes bibliographical references (pages 405-431) and index.
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