Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

By:

Contributor(s):

Material type: Text

TextPublisher: Hoboken, NJ : Pearson, [2020]Edition: Fifth editionDescription: xxx, 642 pages; illustrations (chiefly color); 29 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Barcode
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	1	Available	GL53R3	45772
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	2	Available	GL53R3	45773
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	3	Available	GL53R3	45774
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	4	Available	GL53R3	45775
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	5	Available	GL53R3	45776
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	6	Available	GL53R3	45777
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	7	Available	GL53R3	45778
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	8	Available	GL53R3	45779

Previous								Next
Previous	658.816 NAG/S The strategy and tactics of pricing : a guide to growing more profitably /	658.816 NAG/S The strategy and tactics of pricing : a guide to growing more profitably /	658.827 KEL/S Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL/S Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL/S Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL/S Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL/S Strategic brand management : building, measuring, and managing brand equity /	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.