Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

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TextPublisher: Hoboken, NJ : Pearson, [2020]Edition: Fifth editionDescription: xxx, 642 pages; illustrations (chiefly color); 29 cmContent type:

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Item type	Current library	Collection	Call number	Copy number	Status	Notes	Barcode
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	1	Available	GL53R3	45772
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	2	Available	GL53R3	45773
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	3	Available	GL53R3	45774
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	4	Available	GL53R3	45775
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	5	Available	GL53R3	45776
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	6	Available	GL53R3	45777
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	7	Available	GL53R3	45778
Books	MES KC LIBRARY Management	Management	658.827 KEL/S (Browse shelf(Opens below))	8	Available	GL53R3	45779

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Includes bibliographical references and index.

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