Strategic management / Frank T. Rothaermel.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, 2021Edition: Fifth editionDescription: 544 pagesISBN: - 9789355324948
- 658.4012 ROT/S
- HD30.28
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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MES KC LIBRARY Management | Management | 658.4012 ROT/S (Browse shelf(Opens below)) | 1 | Available | GL55R2 | 45810 | |
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MES KC LIBRARY Management | Management | 658.4012 ROT/S (Browse shelf(Opens below)) | 2 | Available | GL55R2 | 45811 | |
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MES KC LIBRARY Management | Management | 658.4012 ROT/S (Browse shelf(Opens below)) | 3 | Available | GL55R2 | 45812 | |
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MES KC LIBRARY Management | Management | 658.4012 ROT/S (Browse shelf(Opens below)) | 4 | Available | GL55R2 | 45813 | |
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MES KC LIBRARY Management | Management | 658.4012 ROT/S (Browse shelf(Opens below)) | 5 | Available | GL55R2 | 45814 | |
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MES KC LIBRARY Management | Management | 658.4012 ROT/S (Browse shelf(Opens below)) | 6 | Available | GL55R2 | 45815 | |
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MES KC LIBRARY Management | Management | 658.4012 ROT/S (Browse shelf(Opens below)) | 7 | Available | GL55R2 | 45816 |
Includes bibliographical references and index.
"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher; resource not viewed.
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