Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.

By:

Wirtz, Jochen

Contributor(s):

Material type: Text

TextPublisher: Singapore ; New York : Pearson Education South Asia Pte Ltd., 2012Edition: 2nd editionDescription: 675 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789353435417

Subject(s):

Service industries -- Marketing

DDC classification:

658.8 WIR/E

LOC classification:

HD9980.5 .W567 2012

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Barcode
Books	MES KC LIBRARY Management	Management	658.8 WIR/E (Browse shelf(Opens below))	1	Available	GL53R3	45817
Books	MES KC LIBRARY Management	Management	658.8 WIR/E (Browse shelf(Opens below))	2	Available	GL53R3	45818
Books	MES KC LIBRARY Management	Management	658.8 WIR/E (Browse shelf(Opens below))	3	Available	GL53R3	45819
Books	MES KC LIBRARY Management	Management	658.8 WIR/E (Browse shelf(Opens below))	4	Available	GL53R3	45820
Books	MES KC LIBRARY Management	Management	658.8 WIR/E (Browse shelf(Opens below))	5	Available	GL53R3	45821
Books	MES KC LIBRARY Management	Management	658.8 WIR/E (Browse shelf(Opens below))	6	Available	GL53R3	45822

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Includes bibliographical references and indexes.

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