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Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.
Material type:
TextPublisher: Singapore ; New York : Pearson Education South Asia Pte Ltd., 2012Edition: 2nd editionDescription: 675 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9789353435417
- 658.8 WIR/E
- HD9980.5 .W567 2012
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MES KC LIBRARY Management | Management | 658.8 WIR/E (Browse shelf(Opens below)) | 1 | Available | GL53R3 | 45817 | |
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MES KC LIBRARY Management | Management | 658.8 WIR/E (Browse shelf(Opens below)) | 2 | Available | GL53R3 | 45818 | |
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MES KC LIBRARY Management | Management | 658.8 WIR/E (Browse shelf(Opens below)) | 3 | Available | GL53R3 | 45819 | |
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MES KC LIBRARY Management | Management | 658.8 WIR/E (Browse shelf(Opens below)) | 4 | Available | GL53R3 | 45820 | |
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MES KC LIBRARY Management | Management | 658.8 WIR/E (Browse shelf(Opens below)) | 5 | Available | GL53R3 | 45821 | |
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MES KC LIBRARY Management | Management | 658.8 WIR/E (Browse shelf(Opens below)) | 6 | Available | GL53R3 | 45822 |
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| 658.8 WIR/E Essentials of services marketing / | 658.8 WIR/E Essentials of services marketing / | 658.8 WIR/E Essentials of services marketing / | 658.8 WIR/E Essentials of services marketing / | 658.8 WIR/E Essentials of services marketing / | 658.800285 KAL/E Electronic commerce : a manager's guide / | 658.802 DAW/T Tilt : shifting your strategy from products to customers / |
Includes bibliographical references and indexes.
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