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Financial services marketing : an international guide to principles and practice / Christine Ennew, Nigel Waite and Róisín Waite.

By: Contributor(s): Material type: TextTextPublisher: New York : Routledge, [2018]Edition: Third EditionDescription: 591 pagesContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781032038124
  • 9781315543765
  • 9781138684522
Subject(s): Additional physical formats: Print version:: Financial services marketingDDC classification:
  • 332.10688 ENN/F
LOC classification:
  • HG173
Contents:
Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility.
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Books Books MES KC LIBRARY ECONOMICS FINANCIAL ECONOMICS 332.10688 ENN/F (Browse shelf(Opens below)) 1 Available GL5R2 45969
Books Books MES KC LIBRARY ECONOMICS FINANCIAL ECONOMICS 332.10688 ENN/F (Browse shelf(Opens below)) 2 Available GL5R2 46041

Revised edition of Financial services marketing, 2013.

Includes bibliographical references and index.

Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility.

Description based on print version record and CIP data provided by publisher.

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