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Strategic market management / by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. An Indian Adaptation

By: Contributor(s): Material type: TextTextPublisher: Hoboken, NJ : Wiley, [2018]Edition: Eleventh editionDescription: ix, 309 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789354243387
Subject(s): Additional physical formats: Online version:: Strategic market managementDDC classification:
  • 658.8 AAK/S
LOC classification:
  • HF5415.13 .A23 2017
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books MES KC LIBRARY Management Management 658.8 AAK/S (Browse shelf(Opens below)) Available GL53R2 46009

Includes bibliographical references and index.

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