Intelligent marketing : employing new-age technologies / V Kumar.

"Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community. Dr V. Kumar has consistently done breakthrough research at the forefront of technology, typically in collaboration with industry partners. He leads again with this book that is the field's first attempt to get arms around the whole of 'new-age technology'. Professor Leigh McAlister, Ed and Molly Smith Chair in Business Administration, The University of Texas at Austin, USA"-- Provided by publisher.